—A 6-Week 1:1 Intensive

Your network is full.

Your referrals are empty.

Let us fix that.

You have been showing up. You have been networking. You have been doing the work. And somehow, the clients are still not coming. The problem is not your talent. It is your positioning. Position to Be Referred changes that in six weeks.

Only 3 to 5 spots available this round

$995 - one investment

6 weeks · 1:1 with Kay · Results you can measure

You are not invisible.

You are just not referable. Yet.

You have built the network. You show up at the meetings. You post inside the community. You connect with other women entrepreneurs. And yet at the end of every month, you are still wondering why the clients are not coming.

Here is what nobody told you.

01

Being liked is not the same as being referable. Your network may enjoy your energy, respect your work, and root for your success, and still never send you a single client. Because they do not know how.

02

Vague positioning kills referrals before they start. When someone in your network cannot describe what you do in one clear sentence, they stay quiet rather than risk getting it wrong.

03

Busy is not the same as growing. You can fill your calendar with networking activity and still end every month with fewer clients than you deserve. Activity without strategy is expensive.

04

Generic coaching gave you generic results. You have invested in programs before. They gave you frameworks that did not fit your business. Templates that did not sound like you. Strategies that worked for someone else.

“The women I work with are not struggling because they are not good enough. They are struggling because the right people cannot yet describe them clearly enough to send them business.”

I built Position to Be Referred because I watched brilliant women be overlooked. Not for lack of talent. For lack of clarity.

Kay McKenzie

What happens when your positioning works

When your positioning is clear, specific, and built into how you show up, something shifts. Your network stops saying "I'll keep you in mind" and starts saying "I know exactly who you need to call."

"The women who get consistent referrals are not the most talented in the room. They are the most clearly positioned."

That clarity is not a personality trait. It is a skill. And it is exactly what we build together over six weeks.

By the time we are done, the women in your network have the language they need to describe you confidently to someone else. They know who to send. They know what to say. They stop hesitating and start sending.

The program

Position to Be Referred

Six weeks of direct, strategic, 1:1 work with me. Not a course. Not a group program. Not a collection of pre-recorded videos you will never finish. This is eyes-on-your-business, built-around-your-specific-situation strategy work.

Duration

6 weeks, 1:1

Investment

$995

Format

Direct with Kay

Availability

3 to 5 spots per round

Week by week

Week 1

Positioning audit and clarity

We look at how you are currently showing up and we name exactly what is getting in the way of referrals. No softening. No vague feedback. Clear diagnosis and a clear direction.

Week 2

Your positioning strategy

We define precisely who you serve, what problem you solve, and what makes you the only right answer for the women you do your best work with. This is the foundation everything else is built on.

Week 3

Referral-ready messaging

We build the exact language your network needs to describe you to someone else with full confidence. Not an elevator pitch. The words that travel without you in the room.

Week 4

Presence and visibility plan

We map out exactly where you need to show up, how often, and what to say so your positioning becomes the thing people associate with your name. Inside WIA and beyond.

Week 5

Implementation and refinement

You apply the strategy in real time and we refine based on what you see happening in your network. This is where clarity meets momentum.

Week 6

Your 90-day referral roadmap

We build the specific plan that sustains what we have created together. You leave with a roadmap, not just a strategy, so the results do not stop when our six weeks do.

Schedule Your free discovery

Start your author journey with a consultanttion call

Personal Brand & Marketing Strategist

Kay McKenzie

I did not set out to build a community of 85,000 women. I set out to solve a problem I kept seeing over and over, and the community grew from that.

The problem was this: brilliant women, doing work that genuinely changes lives, were not getting the clients their work deserved. Not because they lacked skill. Not because their offers were wrong. Because they had not yet been positioned in a way that made it easy for the people around them to send business their way.

I watched this happen to women who were more talented than many of the people outearning them. And I decided I was going to do something about it.

With over a decade of experience as a writer, coach, and publisher, I’ll help you organize your message, refine your concept, and walk away with a practical, personalized book plan you can trust.

I have spent years working at the intersection of personal brand strategy, positioning, and relationship-based marketing. Before I built Women in Alignment, I worked with female entrepreneurs one on one, helping them find the language for their work and the strategy for their visibility. What I discovered, consistently, was that the gap between a woman's talent and her income almost always came down to one thing: how clearly she was positioned in the minds of the people who could send her clients.

That insight became the foundation of everything I teach and every program I build.

"Your network is not failing you. You have just not yet given them the clarity they need to champion you."

Women in Alignment started as a networking community. It has grown into something much bigger: a professional joint venture ecosystem where female entrepreneurs build the kinds of relationships that produce consistent referrals, real collaborations, and businesses that grow without relentless cold outreach.

"Position to Be Referred" is the most direct expression of what I do. It is six weeks of strategic work, built specifically around you and your business, designed to produce one outcome: your network starts sending you clients without being asked. Not someday. Within six weeks.

Ready to begin?

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